Starting  out as a pact between two friends, the 100 Saree Pact has now evolved into a full-fledged movement. When Anju Kaddam and Ally Matthan first decided to wear their sarees at least 100 times in a single year, they had no idea what women all over the country would end up responding to this ideal and following the pact themselves. As its popularity increased, this pact also got its very own hashtag, ‘#100SareePact’ which is now used prominently on social media platforms for women to express and participate in the sisterhood. Furthermore, it has also been responsible for sparking a newfound respect for Indian ethnic garments internationally, particularly the Saree, India’s textiles and the varied kinds of handcrafted work done on them. The Background While the Saree is considered one of the most quintessential Indian ethnic garments, it is not worn regularly by urban professionals who generally prefer fuss-free clothing that can be worn and accessorized within minutes. Often, this outfit is reserved for formal occasions where heavier or richer clothing is appropriate. The Birth of the Movement Anju Kaddam and Ally Matthan began this pact in order to start wearing their Sarees at least a 100 times a year, which roughly translates to wearing a Saree twice a week. A partnership that started off as a personal means to wear these exquisite garments more often soon stemmed into a larger movement that is now embraced by women all over who want to be able to do the same. About the Creators Having spent … Continue reading The 100 Saree Pact